This seems to apply to information technology as well as to seances. Sometimes a medium will read auras. My understanding has been along the lines of resolution - that is, how much work the 'audience' needs to do to fill in the gaps to create the fuller picture. No part of the media is objective and unbiased, including the news media.
The message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. As we will soon discover, it’s impossible to find any message in the media (or even with people we know personally) that doesn’t have a subjective bias. On “The Medium is the Message” Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message. The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message. During a seance, a medium may be the method by which messages are relayed from the spirit world to the guests at the event. A medium is a third-party or element through which a message is communicated. Occasionally, a medium might receive messages in his or her brain, which he or she can then share with the appropriate person. There is no scientific way to prove or disprove the presence–or absence–of psychic abilities such as mediumship. It includes physical and online newspapers and magazines, television, radio, … ‘A male medium contacted the owner in 1985 and disclosed that the dead Hessian soldier had visited him in a dream.’ ‘Clients of mediums who claim to get messages from the dead are very highly motivated clients.’ ‘After making an international name for himself, he spent several years exposing phony spiritualists and mediums.’ In information technology, a medium can be: This seems to apply to information technology as well as to seances. “that constructs messages with embedded values” – The media do not only create messages, but they create messages with embedded values. The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. Often, those messages might not mean anything to anyone aside from the person they are intended for. How a medium communicates with the dead or with spirits can vary.
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