Oh yeah, there’s that too. Sales and marketing: All this time, your editor is meeting with colleagues from the sales, marketing and publicity teams to develop a publishing plan for your book. Writing a novel takes ages – of course it does! But it does not take an infinite amount of time. INTERN hasn't covered nearly everything that makes publishing a book take so long… “Unless you have a major author, you probably have to wait another four to six months to publish that book,” said Matthew Shear, the publisher of St. Martin’s Press, which puts … We need to seed the project early and often so that when we do release the book, there is just enough noise to get the conversation started… Weeks spent “polishing” without adding value to your nearly-finished project are time that could be spent on your next book… Organic incremental word of mouth is our best friend. Publishing a book takes so $&@#@ long because everyone in publishing secretly spends all their time playing World of Warcraft and getting Swedish massages. (And yes, publishers would prefer to have a full year from the point when they purchase a manuscript from an agent until the time it hits the shelf.) We’re in it for the long haul. Same goes for the cover; more on that shortly. Month 12 To have a book on the shelf on September 5, B&N probably needs the book to start delivering to their distribution centers on August 5. But we can’t just throw a book out there and hope we’ll get it. Why did it take a year to get there? Sometimes book design is a slam-dunk; sometimes it takes a few rounds to get the design just right.
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